Targeted Local Search Engine Optimisation

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One of the key elements to Internet and Online marketing is identifying your target market. Who are they, how old are they and most importantly where are they located? With the advent of more advanced geo-location software systems being used by Google we are now able to target very specific markets with our online marketing campaigns. The first step in this process is to write down and identify your market with the 3 questions I have listed above. Once you have done that then you should consider the following and address them in order to hone in on your target search engines and then consequently your target market.

I will use the example of a Web Designer and Developer in Melbourne, Australia.

1. The website should be hosted in the country and if possible the city in which you plan on targeting with your online marketing strategy.

2. The website should have on page search engine optimisation which is tailored towards the region – country – city. So, in other words these three elements, if they are identified as the target market, should be mentioned in titles, keywords, meta tags, content, on page titles, links etc within the…

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